CIPA stats show big gains in mirrorless cameras

GaryPageau

The Camera & Imaging Products Association (CIPA) has released statistics for October 2017, showing year-on-year total camera shipments down a 13%. There was a year-over-year 11% increase in the digital camera market from January to October. Compared to October 2016, 22% fewer DSLRs were shipped globally. There was a 12% rise in mirrorless cameras; this is especially impressive considering the two major consumer brands – Nikon and Canon – do not have a market-leading product in this category.

 

Written by 

Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.